TCNewTech Pitch Competition

The TCNewTech Pitch Competition is a fun and free public event featuring Michigan-based startups. Cheer on founders as they pitch their innovative business ideas on stage and compete for cash awards.

Pitch presenters represent the wide variety of growing businesses in Michigan. Each presenter will be allowed 5 minutes to present their business, followed by a 5 minute Q&A with the judges. A panel of expert judges will review each startup, determine the best and most innovative idea, and audience members will vote for their favorite. See who will walk away with the First, Second, and Audience Choice Award!

Beyond the main stage, build connections with entrepreneurs, innovators, students, and startup enthusiasts who are driving the region’s growing startup community. Networking opportunities are available before the show from 4:30 – 5:30 and afterward, as well.

Also, come early and explore the expo, where local and regional organizations and initiatives will share their work.

20Fathoms plans to take photos and video during this event. By attending the event, you agree to being photographed and filmed, which may be used for marketing purposes.

4:30 – 5:30 pm: Doors open! Visit the expo in the lobby. Cash bar.

5:30 – 6:45 pm: Pitch competition.

6:45 – 7:30 pm: Networking.

7:30 pm – ?: Afterparty! Connect with pitch presenters and others in our entrepreneurial community.

There are several surface lots and street parking around the City Opera House, as well as the Larry C. Hardy Parking Deck two blocks to the east on Front Street.

Applications to pitch at TCNewTech will be open until January 20th for the February event (and will remain open for the rest of the 2026 events).

Entrepreneurs who are women, BIPOC, Native American, 2SLGBTQIA+, veterans, and individuals with disabilities are strongly encouraged to apply.

Finalists will receive personalized, in-depth support as they prepare to present their business from the main stage and get ready to reach their next business goals. This includes coaching, coworking passes, and more!

Get all the details about pitching at TCNewTech, including the application.

A program of 20Fathoms, TCNewTech is a recurring pitch competition supported by tech enthusiasts, businesses, and entrepreneurs. Founded in 2015 as a way to connect local tech professionals, TCNewTech is a critical component in Traverse City’s growing startup community. Since its founding, more than 250 companies have pitched and $60,000 in pitch awards have been given to startups.

Based in Traverse City, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education, business coaching, TCNewTech pitch competitions, access to capital, a vibrant coworking space, and general resources and support. For more information visit: https://20fathoms.org/

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