SymPRandA 2026 - Credibility, Content and AI: Rethinking PR Practices

The theme of SymPRandA 2026 Credibility, Content and AI: Rethinking PR Practices invites scholars, doctoral researchers and communications practitioners to interrogate critically what public relations becomes when communication is automated, authenticity is programmable, and persuasion is increasingly machine-led. Acknowledging that AI can deliver benefits to communications practice, this symposium provocatively asks about the use of AI.

We are delighted to share that our keynote speaker is Malcom Byrne

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Host or Publisher TU DUBLIN