SWVA American Advertising Awards | Rhinestones & Butterflies

The Southwest Virginia American Advertising Awards Gala is going full rhinestone this year with a celebration inspired by the one and only Dolly Parton—an icon of creativity, storytelling, and unapologetic originality.

Join us for an evening that honors the bold ideas and brilliant communicators shaping our region. The night kicks off with a cocktail hour to mingle and sparkle, with live music from Momma Molasses, setting the tone for a night that blends soul, style, and a little Southern flair. Guests will enjoy a themed dinner before we take center stage to recognize and celebrate the best in advertising, marketing, and creative communications across Southwest Virginia.

Come dressed to impress, ready to toast big ideas, hometown talent, and a creative community that—like Dolly—knows how to stand out while staying true to its roots. ✨

With her stirring voice, rowdy sense of humor, & unique finger picking guitar style Momma Molasses blends together Traditional Country, Western Swing, Folk, Bluegrass, Piedmont Blues, and Old-Time music into a uniquely timeless sound. She has been likened by listeners to female greats such as; Patsy Cline, "Mother" Maybelle Carter, Loretta Lynn, and has also been deemed by fans as “A Postmodern Minnie Pearl”

Momma Molasses was born & raised in Carthage, North Carolina where part of her family has lived for 8 generations. She is currently based at the “Birthplace of Country Music '' Bristol, TN/VA; where she works part time for The Birthplace of Country Music Museum as an assistant producer & stage manager for Radio Bristol; a living exhibit focused on bringing the roots back to country music radio. She also recently released a new album “Take Me to the Country” which was recorded at Classic Recording in Bristol, VA.

Growing up she learned to play traditional country from her Uncle; while singing gospel music in church, & frequenting local bluegrass jams. She was raised by two ex-hippies turned medical workers who dedicated their lives to rural medicine & valuing people over profit.

After a string of hard luck she started touring, and camping on mountain sides, crashing in an old Ford Windstar van named Janis; booking at local breweries, and any hole-in-the-walls that would have her, mostly in Southern Appalachia. She has since played at several festivals, historical theaters, and has opened for many nationally touring acts.

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