SWIAEE Field Trip to SUPERZOO

Behind-the-scenes tour of SUPERZOO, the most comprehensive B2B pet product marketplace in North America.
About this Event

Join SWIAEE for a hosted behind-the-scenes tour of SUPERZOO, at Mandalay Bay Convention Center in Las Vegas, NV. We’ll explore exhibitor activations, attendee engagement strategies, and the operational complexities of move-in and floor management. Tour is limited to 25 people.
After the guided tour, enjoy time to walk the show floor, followed by a reception for members and non-members.
SCHEDULE:
10am - 11am: Hosted Tour of SUPERZOO by Show Management
11am - 12pm: Free Time on Show Floor
12 pm - 1:30pm: SWIAEE Hosted Reception
WHY ATTEND:

1. Inspiration for Engagement: See real-world examples of exhibitor activations and attendee interaction strategies in action.
2. Operational Insights: Learn how large-scale shows manage move-in logistics, floor operations, and crowd flow.
3. Best Practices: Gather ideas to enhance your own events’ design, programming, and attendee experience.
4. Peer Networking: Connect with fellow association professionals to share challenges and solutions.
5. Practical Application: Leave with actionable ideas you can adapt and implement immediately.

Agenda

🕑: 09:30 AM - 10:00 AM
Check-In for Tour
🕑: 10:00 AM - 11:00 AM
Guided Show Floor Tour
🕑: 11:00 AM - 12:00 PM
Free Time on the Show Floor
🕑: 12:00 PM - 01:30 PM
Post-Tour Mixer