SWIAEE Field Trip to SUPERZOO

Behind-the-scenes tour of SUPERZOO, the premier pet grooming show. See exhibitor activations, attendee engagement strategies, and expo mgmt.
About this Event

Join SWIAEE for a hosted behind-the-scenes tour of SUPERZOO, the premier pet grooming B2B show at Mandalay Bay Convention Center in Las Vegas, NV. We’ll explore exhibitor activations, attendee engagement strategies, and the operational complexities of move-in and floor management. Tour is limited to 25 people.
After the guided tour, enjoy time to walk the show floor, followed by a reception for members and non-members.
SCHEDULE:
10am - 11am: Hosted Tour of SUPERZOO by Show Management
11am - 12pm: Free Time on Show Floor
12 pm - 1:30pm: SWIAEE Hosted Reception
WHY ATTEND:

1. Inspiration for Engagement: See real-world examples of exhibitor activations and attendee interaction strategies in action.
2. Operational Insights: Learn how large-scale shows manage move-in logistics, floor operations, and crowd flow.
3. Best Practices: Gather ideas to enhance your own events’ design, programming, and attendee experience.
4. Peer Networking: Connect with fellow association professionals to share challenges and solutions.
5. Practical Application: Leave with actionable ideas you can adapt and implement immediately.

Agenda

🕑: 09:30 AM - 10:00 AM
Check-In for Tour
🕑: 10:00 AM - 11:00 AM
Guided Show Floor Tour
🕑: 11:00 AM - 12:00 PM
Free Time on the Show Floor
🕑: 12:00 PM - 01:30 PM
Post-Tour Mixer