SundAI Breakfast
About this Event
Where media tech leaders turn AI hype into reality
Invitation only. Senior M&E operators and selected partners.
Request access below - each name is confirmed personally.
Join us in Amsterdam during IBC for the 2nd Annual SundAI Breakfast, an invitation-only forum dedicated to the practical impact of AI across media and entertainment.
Following the success of last year’s inaugural event, which brought together senior leaders from across media, technology, operators, analysts and press, SundAI returns in 2026 with a larger room, a sharper program and the same focus: cutting through the AI noise and creating a meaningful conversation about real adoption, business impact and market direction.
The SundAI Breakfast brings together senior M&E executives, media-tech vendors, service providers, analysts, press and industry associations for a focused morning of insight, networking and practical discussion.
The program will explore AI market trends, adoption strategies, implementation experiences, business models, innovation opportunities and the launch of the AI² platform, an M&E-specific platform designed to provide real-time insights for our industry.
Expect a focused, senior-level audience, practical use cases, open discussion and no trade show noise - just the conversations that matter.
Agenda highlights include:
· AI implementation experiences and field case studies
· AI business models, make-vs-buy decisions and integration strategies
· Innovation opportunities across growth, monetisation, & cost reduction
· Open forum discussion with attendee participation encouraged
· Networking, interviews and AI² platform demonstrations
· AI² research insights and market opportunity sizing
Agenda
🕑: 08:00 AM
Doors Open
Host: The Media League
Info: Check in, grab a coffee and breakfast and meet with your peers
🕑: 08:00 AM
Networking and Breakfast - Sponsored by OKE Poland
Host: OKE Poland
🕑: 08:30 AM
Welcome Note
Host: The Media League
🕑: 08:35 AM
AI² Research Insights
Info: As part of the joint AI² Research program, The Media League cuts through the noise to deliver a high-impact briefing on AI across Media & Entertainment. We will unpack real-world use cases, critical industry challenges, emerging opportunities, market sizing, and strategic forecasts.
🕑: 08:50 AM
Mining Business Value from Deep Archives
Host: Comcast Technology Solutions
Info: Most archives sit as a cost line. AI-powered intelligence converts them into active revenue engines — new monetization avenues that were previously impossible to capitalize on, generating bottom-line revenue without the capital-intensive lift of new media production. The panel covers what it takes to make archive value real.
🕑: 09:05 AM
AI Powered Performance-Led Advertising
Host: Hoppr
Info: The advertising landscape is in an irreversible shift. AI is dismantling reliance on brute-force CPM metrics and forcing the industry toward true performance-led advertising. This session covers audience intelligence and outcome-based monetization — with the operator perspective on stage, not vendor theory.
🕑: 09:20 AM
AI Media & Data Sovereignty
Host: Hexaglobe
Info: Frontier models respect no boundaries. Protecting core IP is no longer optional, and data independence has become a non-negotiable operational requirement. The panel builds the business case for sovereignty over centralized AI intelligence.
🕑: 09:35 AM
AI² Platform Introduction
Host: The Media League
Info: walkthrough of the AI² Insights platform. This interactive demo showcases our proprietary analytics dashboard and advanced filtering tools. See firsthand how the platform automatically synthesizes complex datasets, accelerates daily research workflows, and empowers your team with personalized, real-time intelligence tailored to your operational needs.
🕑: 09:50 AM
Open Forum to All Participants
🕑: 10:15 AM
Networking
Info: Last chat, Last croissant!
Where is it happening?
Event Location & Nearby Stays:
GBP 0.00
