SundAI Breakfast
About this Event
Where media tech leaders turn AI hype into reality
Invitation only. Senior M&E operators and selected partners.
Request access below - each name is confirmed personally.
Join us in Amsterdam during IBC for the 2nd Annual SundAI Breakfast, an invitation-only forum dedicated to the practical impact of AI across media and entertainment.
Following the success of last year’s inaugural event, which brought together senior leaders from across media, technology, operators, analysts and press, SundAI returns in 2026 with a larger room, a sharper program and the same focus: cutting through the AI noise and creating a meaningful conversation about real adoption, business impact and market direction.
The SundAI Breakfast brings together senior M&E executives, media-tech vendors, service providers, analysts, press and industry associations for a focused morning of insight, networking and practical discussion.
The program will explore AI market trends, adoption strategies, implementation experiences, business models, innovation opportunities and the launch of the AI² platform, an M&E-specific platform designed to provide real-time insights for our industry.
Expect a focused, senior-level audience, practical use cases, open discussion and no trade show noise - just the conversations that matter.
Agenda highlights include:
· AI implementation experiences and field case studies
· AI business models, make-vs-buy decisions and integration strategies
· Innovation opportunities across growth, monetisation, & cost reduction
· Open forum discussion with attendee participation encouraged
· Networking, interviews and AI² platform demonstrations
· AI² research insights and market opportunity sizing
Agenda
🕑: 08:00 AM
Doors Open
Host: The Media League
Info: Check in, grab a coffee and breakfast and meet with your peers
🕑: 08:30 AM
Welcome Note
Host: The Media League
🕑: 08:35 AM
AI² Research Insights
Info: AI in M&E challenges, opportunities, market-sizing, projections, and predictions
🕑: 08:50 AM
Mining Business Value from Deep Archives
Host: Comcast Technology Solutions
Info: Leveraging AI-powered intelligence to turn dormant media archives into active revenue engines
🕑: 09:05 AM
AI Powered Performance-Led Advertising
Host: Hoppr
Info: Deploying audience intelligence to elevate outcome-based monetization over traditional CPM models.
🕑: 09:20 AM
AI Media & Data Sovereignty
Host: Hexaglobe
Info: Building the business case for data independence from centralized AI intelligence and frontier labs
🕑: 09:35 AM
AI² Platform Introduction
Host: The Media League
Info: Introducing the AI² Platform and Live AI² Enquire demo
🕑: 09:50 AM
Open Forum to All Participants
🕑: 10:15 AM
Networking
Info: Last chat, Last Croissant!
Where is it happening?
Event Location & Nearby Stays:
GBP 0.00
