SundAI Breakfast

Where media tech leaders turn AI hype into reality

Join us in Amsterdam during IBC for the 2nd Annual SundAI Breakfast, an invitation-only forum dedicated to the practical impact of AI across media and entertainment.

Following the success of last year’s inaugural event, which brought together senior leaders from across media, technology, operators, analysts and press, SundAI returns in 2026 with a larger room, a sharper programme and the same focus: cutting through the AI noise and creating a meaningful conversation about real adoption, business impact and market direction.

The SundAI Breakfast brings together senior M&E executives, media-tech vendors, service providers, analysts, press and industry associations for a focused morning of insight, networking and practical discussion.

The programme will explore AI market trends, adoption strategies, implementation experiences, business models, innovation opportunities and the launch of the AI² platform, an M&E-specific platform designed to provide real-time insights for our industry.

Expect a focused, senior-level audience, practical use cases, open discussion and no trade show noise - just the conversations that matter.

Agenda highlights include:

· AI implementation experiences and field case studies

· AI business models, make-vs-buy decisions and integration strategies

· Innovation opportunities across growth, monetisation, & cost reduction

· Open forum discussion with attendee participation encouraged

· Networking, interviews and AI² platform demonstrations

· AI² research insights and market opportunity sizing