Strategy Workshop: Community Building for Small Business

The strongest brands don’t just attract customers. They create connection, loyalty, and experiences people want to be part of.

This intimate workshop is designed for small business owners, creatives, and entrepreneurs who want to move beyond transactional marketing and build something people genuinely want to be part of.

Together, we’ll explore community-building, audience connection, customer experience, partnerships, and the small shifts that create lasting momentum and loyalty.

You’ll leave our session with actionable insights, fresh perspective, and community-building ideas tailored to your business and audience.

• A notebook or laptop
• Your website and social media handles
• A current project, business, or initiative you’d like to strengthen
• An open mind and willingness to collaborate and brainstorm

• Marketing materials, event flyers, or current campaigns (optional)
• Examples of customer communication or audience engagement
• Questions or challenges you’re currently navigating in your business

About Your Host

Hi, I’m Nicki! Creative strategist, entrepreneur, and community-focused leader with a background in brand development, events, media, and audience engagement.

Over the years, I’ve founded and sold a brick-and-mortar business, scaled a local media publication, produced sold-out live events, and helped small businesses and organizations turn ideas into experiences people genuinely connect with.

These days, I lead community programming, private events, and strategy as the Director of Events at Magnolia Inn. I also co-founded The Unsanctioned Rehearsals Society, a community-driven theatre initiative built around creative partnerships and immersive performances.

I’m passionate about helping businesses move beyond transactional marketing to build stronger connections, deeper engagement, and communities people genuinely want to be part of.