Strategic Selling: B2G Sales Canvas

Welcome to the Strategic Selling: B2G Sales Canvas event! Join us online on Thu Apr 10 2025 at 14:00 GMT+0100 (British Summer Time) to learn all about selling strategies in the business-to-government sector. Our expert speakers will guide you through the sales canvas framework and provide valuable insights to help you succeed in this competitive market. Don't miss out on this opportunity to enhance your strategic selling skills and network with industry professionals. Register now to secure your spot!

Meet Alistair Starling, a seasoned professional with a unique blend of government and private sector expertise. As a former UK Diplomat with the Foreign & Commonwealth Office, Alistair spent a decade helping companies expand their global footprint. With 20 years in business development, design, and innovation, he brings extensive experience across multiple sectors.

Fluent in English, Italian, and German, and has a solid grasp of French, Alistair's multicultural background is key to his success in navigating international markets. From leading start-ups to driving sales for Cambridge University Press, his track record speaks for itself. Alistair's engaging public speaking skills and his knack for building vibrant networks across Europe make him a trusted voice in the industry.

Additional Training Options: We offer both the 1.5-hour capsule course and a comprehensive 4-hour deep-dive face-to-face course on this topic, delivered on-site. Customised training can be scheduled at your location and convenience (pricing to be negotiated separately).

For more information on tailored capsule and deep-dive courses for your team, contact us:

[email protected]

Host or Publisher European Diplomats