Strategic Decision-Making for Start-up Founders, Funders, and Teams

Schedule

Tue Sep 30 2025 at 12:00 pm to 01:00 pm

UTC-06:00

Location

UNM Rainforest Innovations | Albuquerque, NM

Advertisement
Join us for a presentation on Strategic Decision-Making: Implications for Start-up Founders, Funders, and Teams!
About this Event

Enhancing Organizational Success through Science-Based Approaches

Effective decision-making and strategic thinking are vital to business success. Yet many organizations approach these processes without grounding them in the science of how systems actually behave in dynamic, complex environments. Complexity science—particularly the anthro-complexity approach—offers a robust framework for making sense of uncertainty and acting more effectively.

Already in use across healthcare, information systems, national security, the financial sector, multilateral organizations, and select start-ups, this perspective is gaining momentum as organizations face rising uncertainty, global interdependence, and market volatility.

From defense to climate tech and innovation policy, complexity science is helping leaders make sense of shifting conditions, navigate ambiguity, and scale adaptive solutions. For entrepreneurs and VCs, it offers a practical lens for spotting emerging patterns, running safe-to-fail experiments, and avoiding costly missteps where linear strategies fall short.

Drawing on two decades of experience with complexity-based tools, Dr. Sandra Martínez will:

  • Describe new ways of thinking about leadership and organizations grounded in complexity science
  • Explain the fundamentals of a complexity-informed approach to strategy and decision-making
  • Discuss its implications for organizations and startups navigating high uncertainty
  • Share a practical process for integrating complexity science into real-world decision-making

By strengthening organizational sense-making, leaders can better navigate today’s fast-changing landscape—and foster resilience, innovation, and sustainable growth.

This event will be hybrid held in the Seminar Room at the Lobo Rainforest Building and via Zoom. Parking map

Lunch will be provided!


Speakers:

SANDRA M. MARTÍNEZ, PH.D., PRESIDENT, FÉNIX LEADERSHIP & DEVELOPMENT, LLC

Dr. Sandra M. Martínez began her professional journey as a contemporary art gallerist in Santa Fe, representing artists from the U.S. and Mexico. That experience—far from unrelated—led her to the Santa Fe Institute through a friendship with one of its founders. This early exposure to complexity science later became foundational when she pursued a doctorate in organizational science, management, and leadership development.

Today, Dr. Martínez integrates insights from both complexity science and adult development in her coaching and consulting work. Though now based in Albuquerque, she spent over 25 years as an educator, management consultant, and executive coach across the U.S. and internationally. She has taught and conducted research at the Wharton School and served as Defense Transformation Chair at the U.S. Army War College, where she worked with senior national security leaders. She has also supported civil society efforts in Latin America during times of political instability.

Since returning to New Mexico, Dr. Martínez has continued to work with healthcare systems, global tech companies, national defense organizations, and construction firms. She is now turning more of her focus to supporting start-ups and entrepreneurial ventures—bringing a complexity lens to innovation, strategy, and leadership.


Event Photos
Advertisement

Where is it happening?

UNM Rainforest Innovations, 101 Broadway Boulevard Northeast, Albuquerque, United States

Event Location & Nearby Stays:

Tickets

USD 0.00

UNM Rainforest Innovations

Host or Publisher UNM Rainforest Innovations

It's more fun with friends. Share with friends

Discover More Events in Albuquerque

Treat Yourself Tuesdays: Free Waffle Fries
Tue, 30 Sep at 06:30 am Treat Yourself Tuesdays: Free Waffle Fries

3801 Ellison Rd NW, 87114

DRIVE-THRU
Commercial Learner's Permit Prep Class
Tue, 30 Sep at 08:00 am Commercial Learner's Permit Prep Class

CNM WORKforce Training Center

WORKSHOPS
Wheels Museum - Class n Concert
Tue, 30 Sep at 09:00 am Wheels Museum - Class n Concert

Wheels Museum

MUSIC ENTERTAINMENT
How AI Will Transform Your Business
Tue, 30 Sep at 09:00 am How AI Will Transform Your Business

Albuquerque Hispano Chamber of Commerce

WORKSHOPS MEETUPS
TNJ Jazz Concert
Tue, 30 Sep at 01:00 pm TNJ Jazz Concert

3407 Juan Tabo Blvd NE, Albuquerque, NM 87111-5132, United States

MUSIC ENTERTAINMENT
BBB Pint Night in Support of Warehouse 505
Tue, 30 Sep at 02:00 pm BBB Pint Night in Support of Warehouse 505

1800 4th St NW, Albuquerque, NM, United States, New Mexico 87102

SPORTS
Meet & Greet with GAAR & SWMLS Board Candidates
Tue, 30 Sep at 03:00 pm Meet & Greet with GAAR & SWMLS Board Candidates

1635 University Blvd NE, Albuquerque, NM, United States, New Mexico 87102

MEETUPS
Social League Clubs at Main Event
Tue, 30 Sep at 04:00 pm Social League Clubs at Main Event

Main Event Albuquerque

The Power Of Alignment: How To Master Your Life & Finances (FREE Webinar)
Sun, 08 Oct at 06:00 pm The Power Of Alignment: How To Master Your Life & Finances (FREE Webinar)

Albuquerque

WORKSHOPS VIRTUAL
Aligning Passion with Profession:  Your Soul's Journey - Albuquerque
Thu, 29 Feb at 09:00 am Aligning Passion with Profession: Your Soul's Journey - Albuquerque

Albuquerque, NM, USA

WORKSHOPS BUSINESS
Real Estate Career Night - Building 6 Figure Careers in Real Estate
Wed, 17 Apr at 05:00 pm Real Estate Career Night - Building 6 Figure Careers in Real Estate

The Southwest Life Real Estate Group - eXp Realty LLC

MEETUPS PARTIES
Albuquerque Join us for a Real Estate Investors Training
Mon, 10 Mar at 06:00 pm Albuquerque Join us for a Real Estate Investors Training

Albuquerque

WORKSHOPS ART
Simple Online Side Gig for Busy Adults- Make $900 in 2 hrs\/day- Albuquerque
Sat, 19 Apr at 11:30 am Simple Online Side Gig for Busy Adults- Make $900 in 2 hrs/day- Albuquerque

Zoom Link Emailed After Registration

BUSINESS VIRTUAL
Income You're Ignoring - for Musicians - Albuquerque, NM
Sat, 16 Aug at 11:00 am Income You're Ignoring - for Musicians - Albuquerque, NM

Virtual Via Zoom

MUSIC ENTERTAINMENT
Leadership Coaching for Entrepreneurs - Office Hours with Scott Tafoya
Mon, 18 Aug at 01:00 pm Leadership Coaching for Entrepreneurs - Office Hours with Scott Tafoya

Lobo Rainforest Building

BUSINESS WORKSHOPS
Parking In This Moment
Mon, 29 Sep at 12:30 am Parking In This Moment

Revel Entertainment Center

TRIPS-ADVENTURES
Strategic Decision-Making for Start-up Founders, Funders, and Teams
Tue, 30 Sep at 12:00 pm Strategic Decision-Making for Start-up Founders, Funders, and Teams

UNM Rainforest Innovations

ART FINE-ARTS
Upchuck
Tue, 30 Sep at 05:00 pm Upchuck

Launchpad

TRIPS-ADVENTURES
Affiliate Q&A: Business Planning and AI with Vandana Bhalla
Wed, 01 Oct at 10:00 am Affiliate Q&A: Business Planning and AI with Vandana Bhalla

Greater Albuquerque Association of REALTORS®

Maddy O'Neal
Thu, 02 Oct at 05:00 pm Maddy O'Neal

Effex Night Club

TRIPS-ADVENTURES

What's Happening Next in Albuquerque?

Discover Albuquerque Events