Strategic communications planning to boost your business
About this Event
Join us for Strategic Communications Planning to beneift your business
Ready to boost your business? This in-person event dives into smart strategies that will help you craft effective communication plans. Whether you're looking to sharpen your messaging or connect better with your audience, we've got you covered. Don’t miss out on this chance to learn, network, and grow your business with fresh ideas!
Successful communications don't happen by chance. A communications plan provides a clear roadmap to help you reach the right audience, with the right message, at the right time, using the most effective channels. Whether you're launching a new product, promoting an event, managing a project or have a major business change ahead, effective planning helps you achieve better results while making the best use of your time and budget.
This three-hour session will enable you to make the media work for your organisation to promote your business and services for free.
The workshop covers:
· Why communications planning matters
· Setting clear communications objectives
· Identifying and understanding your target audiences
· Developing key messages that resonate
· Choosing the right communication channels
· Creating a practical communications plan
· Building a realistic content schedule
· Measuring success and evaluating impact
· Avoiding common communications planning mistakes
· Practical exercises and real-life examples that can be applied immediately
Karen Morley-Chesworth of Chesworth Communications is running this half-day workshop that will give you the tools and confidence to plan your internal and external communications to benefit your business and professional reputation.
The workshop includes:
· 3 hours workshop time
· full notes from the session
· 30 minutes follow up support online or via telephone for up to 3 months after the workshop.
Who will benefit?
- Business owners and entrepreneurs
- Marketing and communications professionals
- Charity and voluntary sector organisations
- Community groups and social enterprises
- Local authorities and public sector organisations
- Project managers and event organisers
- Anyone responsible for promoting a business, service, project or organisation
No previous communications experience is required. Participants will leave with practical tools, templates and the confidence to create a communications plan that delivers measurable results.
About your trainer
Karen Morley-Chesworth has more than 30 years’ experience in media and communications, working as a journalist and communications specialist for leading news and public sector organisations. She is a Government Communications Service (GCS) Advanced Practitioner.
She is a partner in Chesworth Communications, which provides media training and services to leading businesses, public sector and charitable organisations in the north of England.
Karen has a MSc in Applied Social Science and has carried out research into communications methods with the University of Cumbria.
Get a 10% discount when you book another Chesworth Communications 2026 workshop and a 15% discount when you book three or more sessions.
The discount will be given back when workshop bookings are completed.
Where is it happening?
Event Location & Nearby Stays:
GBP 125.00
