Storytelling in Advertising: A Catalyst x The Kusp Panel

Join and for a live panel discussion exploring the power of storytelling in advertising through the eyes of creative practitioners shaping the field today.

From visual direction to copywriting, campaign strategy to branded content, storytelling sits at the heart of it all. But the process of building a resonant, emotionally engaging narrative in a commercial setting is rarely straightforward.

This event brings together three panellists working across the advertising landscape, each representing a distinct creative pathway:

• Julian Pestal – creative strategist and founder of Markenkunst, blending bold branding with artistic vision for clients like Uber and Jung von Matt.
• Julian Spillner – Berlin-based director bringing a photographic eye and dry humour to commercials for eBay, Spotify and more.
• Tracey Gudwin –TV director, writer and senior creative producer with 20+ years’ experience across major brand campaigns for Visa, Babbel and KAYAK and German television.

Moderated by Amos Eretusi, founder & managing director of The Kusp, the session will explore both the artistic and professional sides of storytelling in advertising, including:

• How real-world campaigns are developed from creative idea to final execution
• Diverse roles and entry points for emerging creatives in the commercial media space
• The importance of representation and access in shaping the future of advertising
• The evolving relationship between education and industry

Whether you’re a film or media student, a budding screenwriter or designer, or a professional seeking fresh perspectives on creative career routes, this is your chance to engage directly with working practitioners, ask questions and build connections.

This event is free and open to all students, creatives and professionals.Please register to secure your place.

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Host or Publisher Catalyst - Institute of Creative Arts & Technology