Story-Powered Sales™ APAC and Americas

Interested in evaluating this program for your organisation? We may be able to organise a free ticket for you! Contact us at [email protected].

NOTE: There are FOUR two-hour online workshops in this course—each at 3:00pm Eastern Daylight Time (EDT) / 6:00am Australian Eastern Daylight Time (AEDT)

Workshop 1: Monday, 7th of October 2024, at 3:00pm - 5:00pm EDT / 8th of October 2024, at 6:00am - 8:00am AEDT — Foundations of Sales Storytelling

Workshop 2: Wednesday, 9th of October 2024, at 3:00pm - 5:00pm EDT / 10th of October 2024, at 6:00am - 8:00am AEDT — Connecting and Building Trust

Workshop 3: Monday, 14th of October 2024, at 3:00pm - 5:00pm EDT / 15th of October 2024, at 6:00am - 8:00am AEDT —Selling Change with Stories

Workshop 4: Wednesday, 16th of October 2024 , at 3:00pm - 5:00pm EDT / 17th of October 2024, at 6:00am - 8:00am AEDT —Getting the Decision

Convert these times to your local time zone

Buying decisions are driven by both rational and emotional thought processes and sellers who fail to engage, persuade, and inspire emotionally are missing opportunities. Telling and hearing specific stories at the right part of the buying process is the key to engaging both the rational and emotional sides of your buyer.

We've been teaching business storytelling for over 15 years now and have helped some of the world's largest corporations put stories to work including Microsoft, Mars, Electronic Arts, Teradata, SAP, and Danone. We can help you develop practical story skills.

As an invited sales leader you will experience the * program for sales teams. We teach you the techniques you need to effectively tell the story of your products and services, discover your prospect's stories, and close more and better deals faster.

This program is delivered as four online workshops followed by a 4-month deliberate practice program (DPP) designed to build your story-selling habit.

Stories that share insight and convey emotion inspire a prospect to take the next step. Your buyer wants to know how others did it, and how your offering made a difference. Bullet points just don't cut it. But a well-told story helps prospects picture a future where they're benefitting from your solution.

We know you are busy and it's hard to put aside a cumulative day to learn a new skill. That's why we encourage you to bring a live opportunity and improve it with stories to help make progress in closing your current deals.

You will have your own stories, but often they are hidden away in the recesses of our memories. During the program, we'll help you remember your stories to build up your story bank.

Story-Powered Sales integrates with your sales approach to enhance what is already in place. CRM and sales methodologies help track and steer opportunities but Story-Powered Sales teaches salespeople how to have the crucial conversations that enable your sales strategies.

Story-Powered Sales is not a one-off event, but a complete 4-month program. It includes:

• Four two-hour online workshops. The workshops are highly interactive as we firmly believe in the power of practical activities to foster learning. You will engage in hands-on activities during and between the webinars to build your storytelling skills and confidence

• A Deliberate Practice Program to embed the learning. The program runs over four months and includes:
• An online course that explains exactly how to use your new stories for prospecting, meetings, proposals, and presentations
• And, each week, you'll receive a short email containing tips and story examples to help embed your new story skills

The Deliberate Practice Program includes online support, with the opportunity to ask questions and share your experiences at any time.

This course is invitation-only for corporate sales leaders. (Anecdote also uses these courses to develop our implementation partners).

Mark Schenk

Mark Schenk is the Managing Director of Anecdote and the go-to advisor for some of the world's leading companies on how to communicate more effectively. His work takes him around the world: speaking, consulting and building Anecdote's growing network of partners.

To connect with Mark on LinkedIn, click here.

What do I need for the webinars?

You'll need a quiet location with good broadband access. It helps if you have a good-quality microphone and you'll get more from our visuals if you have at least a laptop-size screen.

Please make sure you are well-lit so that the other participants can see you. We'll be practising oral stories and want to see your facial expressions and body language.

For the story coaching between webinars, you'll need the WhatsApp program installed on your smartphone.

What course materials will I receive?

As soon as you register we'll send a physical copy of the course workbook.

You'll be able to use a temporary PDF file of the workbook and exercises if we can't get the workbook to you in time for the first webinar.

What can I do to prepare for the event?

Please bring a case study example from your business—that is, the details about another customer that succeeded with your products and services. We'll turn it into a story.

Host or Publisher Anecdote International