STMNT City Series - Dallas
About this Event
Built for barbers and stylist who want to sharpen their craft, grow their network, and stay ahead of the culture.
Learn from industry leaders, Dallas very own CJ the Barber and STMNT Ambassadors Jovan, Drizzy, Britt, and Kevin as they share live demonstrations, cutting techniques, business insights, and the mindset behind their success. Connect with fellow barbers, discover the latest products from STMNT Grooming Goods, and be part of a community that's shaping the future of the industry.
Whether you're looking to level up your skills, build new relationships, or get inspired, STMNT is where education, culture, and opportunity come together.
Your ticket includes:
- Live education and demonstrations from top barber educators
- Networking with barbers and industry professionals
- Brand activations and product experiences
Agenda
🕑: 01:30 PM - 03:00 PM
Look and Learn
Host: CJ da Barber
Info: Watch two barbers work side-by-side as they break down their techniques in real time. CJ da Barber brings the D.F.S. Formula to life, sharing his approach to modern cutting, fading, and shaping with a focus on precision and consistency. Alongside him, Drizzy introduces the STMNT Care Stack, showcasing the grooming ritual and our three newest shaving products through beard and contour techniques.
🕑: 03:00 PM - 03:30 PM
Break - Get to know Armstrong McCall
Info: Meet and greet with Armstrong McCall Learn how to get STMNT into your space.
🕑: 03:30 PM - 05:00 PM
Look and Learn
Host: Brittany
Info: Explore advanced cutting, fading, texturizing, and styling techniques that bridge traditional barbering and modern hairdressing. Learn how to execute current creative looks through sectioning, weight distribution, texture control, finishing, and STMNT Stacking Theory—using professional tools and products to build precision, versatility, and confidence behind the chair.
🕑: 05:00 PM - 05:15 PM
Break
🕑: 05:15 PM - 06:00 PM
Selling Without Selling
Host: Jovan
Info: Turn every service into a natural retail opportunity, without the sales pitch. Jovan shares how consultation, client experience, product performance and the STMNT Stacking Method can build trust and create results that sell themselves.
🕑: 06:00 PM - 07:30 PM
Networking with light bites + soft drinks
Info: Connect with the STMNT community as our Ambassadors showcase their finished model looks and share the inspiration and techniques behind them. Ask questions during an open forum Q+A, meet fellow industry pros, and shop STMNT favorites throughout the evening.
Where is it happening?
Event Location & Nearby Stays:
USD 75.00
