Staying authentic while using AI for your marketing success

Registration and networking: 9 - 9.30am

Workshop: 9.30am - 12pm

In the era of digital marketing, Artificial Intelligence (AI) has become an indispensable tool for businesses looking to optimise their marketing efforts and enhance customer experiences.  However, there is a delicate balance between leveraging AI technologies and maintaining the authenticity of your brand messaging.

This workshop will explore how businesses can harness the power of AI while preserving the genuine connection that customers crave. You will learn practical strategies and best practices for integrating AI into your marketing initiatives without sacrificing your authenticity.

This workshop will cover:  

• the role AI plays in modern marketing and its impact on consumer behaviour

• how authenticity in marketing builds trust and loyalty

• strategies for maintaining authenticity in messaging while utilising AI-powered tools and platforms

• practical and actionable techniques for implementing AI-driven marketing strategies in your own business.

This workshop is ideal for all business owners, entrepreneurs and those looking to improve their business positioning in the marketplace.

Brisbane City Council, with Your Marketing Machines, is delivering this free workshop to support local businesses to grow and thrive.

Look out for further events in the business series.

Andrea Anderson is the Chief Ideas Specialist and Founder of Your Marketing Machines. She is a passionate advocate for business entrepreneurship and transforming organisations from good to amazing.

Andrea works with all business entities from start-up to growth and expansion. Fundamentally, the company defines the best fit-for-purpose solution to move from chaos to control. After more than 25 years working within hospitality and tourism, manufacturing, human resources and labour hire, marketing and business services, Andrea believes that there is always a solution for a business.

Host or Publisher Brisbane City Council