Stats With Strategy: Buyer Psychology & Pricing

In today’s shifting market, agents who understand buyer psychology, timing, and leverage are the ones protecting their listings and their clients’ expectations.

This class breaks down how buyers think at each stage of the listing lifecycle and shows you how to use real market data to price, position, and defend your listings with confidence.

You’ll learn how to translate stats into strategy, explain market shifts without panic, and guide sellers through pricing decisions that align with buyer behavior, not headlines.

This is a practical, seller-facing class designed to help you lead better conversations and make adjustments before leverage is lost.

✔ How to interpret market shifts using inventory, days on market, and concessions
✔ Where price cliffs show up and why timing matters more than the amount
✔ Buyer psychology at 0–14, 15–30, 31–60, and 60+ days on market
✔ How buyer leverage changes over time (and how to stay ahead of it)
✔ When to use price reductions vs. concessions strategically
✔ How to answer: “What changed since my neighbor sold?”
✔ Seller scripts you can use immediately

This class is ideal for:
• Listing agents navigating longer days on market
• Agents preparing for pricing or reduction conversations
• Agents who want stronger seller confidence and clearer strategy
• Anyone working with buyers and sellers

This is not a data dump.

You’ll learn how to:
• Read market signals instead of reacting to noise
• Use buyer behavior to guide pricing decisions
• Position listings proactively instead of defensively

You’ll leave with language, strategy, and clarity, not just charts.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Candice Coleridge