Startup Masterclass: Go-To-Market Strategy and B2B Sales

Introduction to strategic branding, communication, and creating a go-to-market (GTM) strategy. 
Why do startups specifically need a brand strategy? The answer is simple: startups face unique challenges when it comes to branding. With limited resources and a relatively unknown reputation, startups must work harder to establish themselves in their industry. A well-designed brand strategy can help startups stand out and create a lasting impression.

This workshop will be facilitated by Bartosz Navarra (CEO & Founder of Design Studio Navarra)

In this workshop we will explore and answer the falling questions:

• What is a Brand Strategy?
• Why do Startups require a Brand Strategy?
• What steps do you have to consider building a brand strategy
• Dos and don'ts
  Speaker:
  Bartosz Navarra is an entrepreneur, brand strategist, and founder of Studio Navarra, where he develops brand strategies, identities, and communications for companies. With over 20 years of experience in this field, he has had the opportunity to work with a wide range of clients, from independent founders and small businesses to well-established brands and corporations. A key area of his expertise is crafting market entry strategies for international expansion, with a particular focus on the German market, where he has effectively supported numerous companies in their growth and expansion efforts. Over nearly three decades, Bartosz has co-founded multiple ventures, each providing him with valuable insights into entrepreneurship and the power of a well-designed brand. He is also committed to sharing his knowledge and experience. Bartosz regularly speaks at universities, startup accelerators, conferences, and workshops, where he covers topics related to branding, international market scaling, entrepreneurship, and the lessons he has learned throughout his career.

Host or Publisher Beuth Startup Hub, Gründungszentrum der Beuth Hochschule für Technik