Workshop: Sales for Startups

The workshop

In this workshop, as a startup with a concrete startup idea, you'll learn how to navigate the buying center, identify key decision-makers, and understand the critical qualification gates. The session also covers the differences between early adopters, innovators, and laggards, helping you tailor your approach to each group. You'll dive into the discovery phase, ensuring you uncover customer needs early on, and drive commitment through a collaborative, co-creation mindset.

Your coach

Jamaine Pulat is a seasoned Sales Mentor and Go-to-Market Strategist with over 10 years of international B2B experience. Having generated millions in revenue throughout her own sales career, she helps companies transition their sales teams from founder-led to scalable, team-driven models. With a human-centric sales approach and a background in marketing communications, Jamaine leverages storytelling and precise messaging to make customer engagement more effective and targeted. She combines hands-on knowledge with proven strategies to drive sustainable growth and unlock revenue potential.

Participation

The workshop takes place on-site at the Startup Incubator Berlin, located at the Berlin "Zukunftsort" Siemensstadt Square, just a few steps away from the U7 subway station Rohrdamm.

Registration is possible here until one day before the event until 14:00 h, the number of participants is limited to 30 people. Please let us know early if you registered, but will be unable to attend. That way, we can accomodate attendees on the waiting list.

Due to the required registration at the gate and the access route to your workshop room, we ask participants to arrive no later than 14:45 h at the reception gate of our location (Rohrdamm 88, 13629 Berlin-Siemensstadt) where you will be met by our staff. A photo ID (passport, driver's license, etc.) is required for access to the Siemens factory premises.

The workshop is free of charge for all participants, as it is publicly funded. For administrative purposes, our sponsors require enrollment in our participants’ lists (with full name, e-mail address, signature) on site.

Please note that photos or videos may be taken during our events. By attending the event, you agree to a possible publication of those.

Host or Publisher Startup Incubator Berlin