Startup Lab: Modern HealthTech Marketing

While technology transforms how healthcare is delivered, it’s the stories, strategies and psychology behind it that determine how it’s received. In a world where AI is reshaping marketing at record speed, understanding the human elements has never been more important. For healthtech innovators, knowing how to combine creativity with data, brand with authenticity, and automation with empathy can make the difference between being noticed and being trusted.

In our November Startup Lab at Hale House, Jessica and James Somauroo, Co-Founders of SomX, will explore what modern healthtech marketing really means. Drawing on their deep experience supporting some of the sector’s leading brands, they’ll unpack how psychology, culture and AI are redefining communication, and what founders can do to stay ahead.

What you’ll learn:

• The role of brand in healthtech and how to build one that connects with patients, professionals and investors
• How to craft the right marketing and communications strategy for each stage of company growth
• The evolving interplay between PR, content, design and storytelling in the age of AI
• How to integrate AI into your marketing workflows for smarter, more human outcomes
• What emerging technologies like GEO and advanced targeting mean for your visibility and competitiveness

We’ll wrap up with a Q&A and open discussion, so bring your ideas, challenges and insights. This is your opportunity to learn from experts shaping the future of healthtech communications, and to discover how to make your message matter in the AI era.

SomX is a full-service communications and creative agency elevating healthcare. They are clinicians, scientists, creatives and communicators dedicated to serving our healthtech, biotech, pharma and public sector clients.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Hale House