Starting a Small Business Sessions

In this talk, Jade Nangah (the founder of Jet Set Productions) reveals a simple, proven system for turning a personal brand into a steady stream of qualified leads; without gimmicks, complicated funnels, or nonstop content creation.

You’ll learn how to position yourself so prospects see you as the obvious choice, how to turn visibility into trust before the first sales conversation, and why most lead generation strategies fail long before conversion.

Jade breaks down a practical framework for aligning positioning, messaging, and visibility so the right people arrive pre-sold and ready to engage. You’ll walk away with a repeatable system that attracts better leads, improves sales conversations, and builds momentum over time—even if you’re not posting daily or running ads.

Ideal for service-based small business owners, solo entrepreneurs, sales experts, and creatives.

In this session, Katherine Williams (Author of 'Marketing Your Small Business Locally') break down the essential digital tools every small business needs to operate efficiently and scale sustainably without drowning in software or complexity.

Instead of chasing every new app or platform, this conversation focuses on building a practical, streamlined digital toolkit that supports your daily operations, marketing, sales, and client experience. Katherine explores how to choose the right tools for your stage of business, avoid unnecessary tech overwhelm, and create simple systems that save time, reduce friction, and support growth.

Attendees will leave with a clearer understanding of what tools actually matter, how to make them work together, and how to build a digital foundation that supports long-term success—not just short-term productivity.

Ideal for small business owners, local businesses and service providers, and founders managing operations themselves.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Arizona Small Business Association (ASBA)