Start-Up Essentials: From Concept to Creation

Are you ready to turn your entrepreneurial dreams into reality? Join us for an interactive and informative series on starting your own business.

Whether you're a seasoned professional or a budding entrepreneur, this series is designed to provide you with the practical tools and knowledge needed to launch and grow a successful business. Over four (4) weeks, participants will learn concept development to reduce failure, the necessity of marketing, the importance of financials, and what is needed to establish the business.
Participants who attend all four sessions will receive a certificate of completion. All Sessions are 4:00pm - 8:00pm. Session dates are:

• 1/06/26: Concept Development
• 1/13/26: Customer Discovery & Acquisition
• 1/20/26: Financial Fundamentals
• 1/27/26: Business Creation

What Attendees will Learn:

• Concept Development: Develop and refine a business concept that reduces risk and increases the likelihood of success.
• Foundations of Entrepreneurship: Understand the fundamental principles of building a business from the ground up.
• Strategic Planning: Learn how to create a solid business plan that outlines your goals, target market, and financial projections.
• Legal Essentials: Navigate the legal landscape with insights into business structures, contracts, and compliance.
• Marketing Mastery: Discover effective strategies to promote your business, build your brand, and attract customers.
• Financial Fitness: Gain the financial literacy necessary to manage budgets, cash flow, and make informed business decisions.

What to Expect:

• Fully interactive hands-on workshops
• Active business building (this is not a sit and listen activity!)
• Immediate feedback on your business concept from advisors who have helped hundres of people launch successful businesses
• Exponential personal growth
• Mindset shift from employee to business owner
• Business launch ready at the end of the 4 week series

Upon completion, attendees will receive a certificate of competency and access to resources to help start and grow their small business.

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Host or Publisher San Diego & Imperial SBDC Network