STAR: A Proven System for Hiring Top Sales Performers!

Come join us at our in-person event to learn all about the STAR system for hiring top sales performers. Our experts will guide you through the process step by step, providing valuable insights and strategies to ensure you hire the best talent for your sales team. Don't miss out on this opportunity to take your hiring process to the next level!

• Struggling to find qualified sales candidates?
• Losing a candidate to another company?
• Hiring sales candidates who interview well but perform poorly?
• New hires who miss quota 12 months later?

Hiring salespeople is entirely different than hiring other employees! Learn the secrets of what the best companies do to hire top sales talent. We will discuss the common mistakes to avoid, how to use performance-based hiring methods, and share the techniques and the AI tools we use when recruiting.

The latest research shows that the top 16% of salespeople produce 80% of the revenue! What would happen if you hired a few of those top 16%?

CEOs, presidents, owners, sales leaders, and HR leaders looking to improve revenue, margins, and market share by hiring top sales performers!

• Help you hire top sales performers by avoiding common mistakes
• Identify and reach stronger candidates
• Shorten your speed to hire salespeople
• Increase the sales performance of your new hires
• Improve your retention rate

February 20th from 8:30 AM – 4:30 PM Eastern

Newpointe (First Floor)

12030 Sunrise Valley Drive

Reston, VA 20191

*We will be in the “Collaborate” training room to the right after entering Newpointe.

Parking is free, and the building is next to the Reston metro.

$1500 includes the 1-day workshop, materials, and one 1-on-1 follow-up consultation. Limited to 25 people.

There will be coffee in the morning. Lunch is included. Let us know if you have any allergies or special food requirements.

• The 3 biggest mistakes companies make when hiring
• Why hiring salespeople is different
• The hidden problems with job descriptions
• Making your company the employer of choice
• Unconventional ads and attracting top sales talent
• Using AI and the secrets to sourcing sales candidates
• The consequences of misunderstood selection methods
• The ideal sales candidate profile
• The cost of unconscious bias

Break for Lunch: 12 PM – 1 PM (Lunch is included. Let us know if you have any allergies or special food requirements.)

Session 2 - 1:00 PM – 4:30 PM

• Optimizing the steps of your recruiting process
• What the resume doesn’t say speaks volumes
• The power of assessing sales candidates before interviewing
• The 10-minute screening interview and scorecard
• The unconventional interview necessary with salespeople
• The final interview
• Unorthodox reference checks
• Onboarding, career path, and mentoring
• Troubleshooting your hiring

Host or Publisher Any Miller