St Helens Masterclass: Start up to Standout

Unlock the power of branding to take your start-up or small business to the next level!

The St Helens Masterclass: Start Up to Stand Out is a hands-on workshop designed to help small business owners and start-ups understand the essentials of branding and visual identity delivered by the St Helens Business Support & Start up Service and Palfrey Greer. Learn how to create a professional, cohesive brand that builds trust, attracts customers, and drives business success.

When & Where:

• Date: Thursday, 6th February 2025
• Time: 9:00-13:00
• Location: Glass Futures, St Helens

• Branding Basics: Understand what a brand is and why it’s critical to your business.
• Core Values & Positioning: Define your brand’s unique voice, values, and appeal to stand out to your target audience.
• Visual Identity: Develop essential brand elements like logos, colours, and typography that reflect your values.
• Consistency Across Channels: Learn how to apply your brand identity seamlessly across all touchpoints for a cohesive customer experience.
• Real-World Insights: Explore case studies of successful brands and participate in engaging activities to bring your ideas to life.

• Hands-On Exercises: Create colour palettes, sketch logos, and craft a simple brand guide you can use right away.
• Group Collaboration: Work in teams to design a brand identity for a fictional business, fostering creativity and teamwork.

• Gain a deeper understanding of branding’s role in building trust, charging premium prices, and enhancing perceived value.
• Develop confidence in creating and refining your visual identity to align with your brand values.
• Walk away with a tangible, actionable brand guide to use across all marketing materials.
• Align your branding efforts with broader business growth goals to boost customer acquisition and retention.

This workshop is your chance to build a strong, professional brand that aligns with your vision and fuels your business growth. Don’t miss out—register your interest now!

St Helens Business Support & Start-up Service is delivered by The Growth Company, an award-winning social enterprise, on behalf of St Helens Borough Council. Support is funded through the UK Shared Prosperity Fund via Liverpool City region. To note: this programme is specifically designed to support businesses within the St Helens borough.

Host or Publisher The Growth Company