SpotDev Breakfast Briefing - CMO Forum

As a CMO, you're constantly balancing budgets, campaigns, and team leadership, leaving little room for strategic reflection. When was the last time you paused to reassess and fully leverage the tools that simplify your biggest marketing hurdles?

How are you using AI strategically to break down data silos; leverage existing campaign assets; and create personalised customer journeys?

SpotDev's Breakfast Briefing gives you clarity and direction on navigating change—especially how AI is reshaping how customers discover, interact with, and expect more from your business.

The morning is jam-packed with expert insights; panel discussions and tips to inform a roadmap to take back to the boardroom.

Key highlights:

• Expert keynotes and panel discussions
• Peer learning, shared insight and networking
• Strategies to stay ahead of customer expectations
• Bonus - delicious continental breakfast

*SpotDev's Breakfast Briefing is a live, in-person event taking place at the Watershed, located in Bristol, UK

Info: Avoiding AI? whether from hype fatigue or fear, you’re not alone. This session strips away the noise and mystery and rather, gets practical. John Kelleher, an expert in AI solution design, will clarify what AI actually is, where it delivers value in marketing, and how to deploy it responsibly and effectively.

Info: Is AI causing you to panic? Its changing how your customers communicate with you and find you. You don't want to be left behind or be irrelevant to them. This panel debate highlights how AI is influencing customer behaviour & expectations, so you can be in the know. Learn from experts in the field who have rolled up their sleeves, and deployed AI across service, CRM, content, and conversion.

Info: Is AI your strategy, or the engine that powers it? In this talk, John Kelleher, SpotDev Chief Executive, separates vision from tooling. This session unpacks the biggest misconceptions about AI in marketing and show where human ingenuity sets direction while AI accelerates execution, measurement, and scale.

Host or Publisher SpotDev UK