Sports Innovation Conference

The Sports Management Club at the Stanford Graduate School of Business (GSB) is very excited to welcome you to the 12th edition of the Sports Innovation Conference (SIC).

SIC 2025 will take place on Wednesday, February 5, 2025, from 8:00 a.m. to 4:30 p.m. PST at the Knight Management Center (655 Knight Way, Stanford, CA 94305) on Stanford GSB’s campus.

The SIC is our capstone event each year. Our goal is to serve as a forum where leaders at the intersection of sports and business can advance ideas that propel the industry forward.

Embodying our school motto, we believe that sport is a powerful means to Change Lives, Change Organizations, and Change the World.

This year's programming includes keynote speeches and executive roundtables on launching an expanded WNBA franchise, the international growth of sports leagues, sports as an asset class, start-up sports leagues, evolving content and media consumption, athlete reflections post-career, and the Olympics.

Breakfast bites, lunch, and afternoon refreshments are included.

Please see below for more details on confirmed speakers and a detailed schedule.

Parking Information

Parking is available in the Knight Management Center garage. Permits are required and enforced Monday through Friday from 6:00 a.m. to 4:00 p.m.

To purchase a parking permit, please use the following link: https://www.gsb.stanford.edu/visit.

Questions and Additional Information

For questions, please contact [email protected].

For GSB students, if cost is a prohibiting factor, please reach out to our Student Engagement & Inclusion team at [email protected].

If you need disability-related accommodations or wheelchair access information, please contact the Student Engagement & Inclusion team at [email protected].

Host or Publisher Sports Management Club