Speaker Series presented by TCS

College football has evolved into one of the most influential sports in the world, blending tradition with rapid modernization. Once rooted in regional rivalries and amateur ideals, the game has transformed into a billion-dollar enterprise fueled by media rights, sponsorships, and fan engagement.

The introduction of the College Football Playoff in 2014 marked a turning point, creating a clearer path to a national championship while driving massive television audiences. At the same time, conference realignment has reshaped the competitive landscape, with schools chasing financial stability and greater exposure through powerhouse leagues like the SEC and Big Ten. This shift has blurred the lines between athletics and business, making college football a central force in higher education branding and national sports culture.

Join us for an engaging evening with Bill Hancock, one of the most respected voices in college football, as we discuss the evolution of the game and look ahead to the exciting opportunities of the future.

About Bill Hancock

• Executive Director, College Football Playoff (2012 - 2025)
• Administrator, Bowl Championship Series (2005 - 2013)
• Director, NCAA Men's Final Four (1989 - 2005)

The format of the event is:

4:00 - 4:45 PM - Happy Hour & Networking
4:45 - 5:45 PM - Panel Q&A

Open bar featuring beer, wine, and sodas for guests 21 and older.

Host or Publisher Sports San Diego