Rewriting the Rules of Search: Staying Relevant in the Age of AI

Artificial intelligence is rapidly disrupting how people search, read, and engage with information online. For professional communicators, it’s both a threat to visibility and an opportunity to lead.

In this hands-on workshop hosted by (W)right On Communications, we will explore how generative AI tools like ChatGPT, Google Gemini, and Perplexity are transforming discovery and influencing public perception—and how PR and strategic content can help brands remain discoverable and credible.

WHO SHOULD ATTEND:

• Marketing and communications professionals
• PR consultants and agency pros
• In-house content and digital strategists
• Internal communicators and brand managers

LEARNING OBJECTIVES:
Participants will:

• Understand how AI-generated summaries are changing search behavior
• Learn the basics of Generative Engine Optimization (GEO)
• Explore how PR tactics influence AI visibility (e.g., earned media, structured content)
• Draft a content piece optimized for AI and search visibility

Your ticket includes drinks, snacks, and networking with San Diego's best communicators. Space is limited!

Host or Publisher IABC San Diego