South East Asia Fashion Week - FASHION BUSINESS FORUM 2026

Discover fashion market trends, retail strategies, sustainability and innovation shaping Southeast Asia's future.
About this Event

The South East Asia Fashion Business Forum 2026 is a high-level industry conference dedicated to the business, innovation and future development of the fashion industry across Southeast Asia.

Organised as part of South East Asia Fashion Week 2026, the forum brings together fashion brands, retailers, department stores, distributors, e-commerce operators, media representatives, academics and industry experts to explore the opportunities and challenges shaping the ASEAN fashion market.

The programme is structured around four strategic panel discussions covering consumer behaviour, retail and market access, brand building, sustainability, artificial intelligence and innovation. Through practical case studies, market insights and expert perspectives, attendees will gain valuable knowledge on how fashion businesses can grow and succeed in one of the world's most dynamic regions.

Hosted in collaboration with STYLO Fashion Design Technology Hub, Sunway College and the Institute for Global Strategy and Competitiveness (IGSC), Sunway University, the forum creates a unique platform where business, education and innovation intersect.

KEY HIGHLIGHTS

• 4 Master Panels featuring industry leaders and decision-makers

• International guest speakers

• Retailers, buyers, distributors and fashion brands

• Strategic insights into ASEAN fashion markets

• Sustainability, AI and innovation perspectives

• Networking opportunities with industry professionals

Whether you are a fashion brand, retailer, entrepreneur, student or industry stakeholder, this forum offers a valuable opportunity to connect, learn and gain practical insights into the future of fashion business in Southeast Asia.

Agenda

🕑: 01:30 PM - 02:00 PM
Registration

Info:

🕑: 02:00 PM - 03:00 PM
The Southeast Asia Fashion Market: Consumers, Trends and Opportunities

Info: How are fashion consumers in Southeast Asia changing, and what does this mean for brands, retailers and designers?

Topics:
• Gen Z consumer behaviour
• Fashion trends across ASEAN
• Digital consumption and e-commerce
• Fast fashion vs slow fashion
• Future market opportunities

🕑: 03:00 AM - 04:00 AM
Selling in Southeast Asia: Retail, Distribution and Market Access

Info: What does a fashion brand need to succeed commercially in Southeast Asia?

Topics:
• Retail and department store strategies
• Distribution and market entry
• E-commerce and marketplaces
• Pricing, margins and consumer expectations
• Commercial opportunities for international brands

🕑: 04:00 PM - 04:30 PM
Coffee Break & Networking
🕑: 04:30 PM - 05:30 PM
Building a Fashion Brand in Southeast Asia: Identity, Community and Consumer T

Info: How can brands build trust and desirability in a highly competitive market?

Topics:
• Brand identity and positioning
• Community building
• Influencers and KOL strategies
• Media and communications
• Consumer trust and loyalty

🕑: 05:30 PM - 06:30 AM
The Future of Fashion in SEA: Sustainability, AI and Innovation

Info: How can Southeast Asia build a fashion ecosystem that is commercially viable, innovative and responsible?

Topics:
• Sustainability and circular fashion
• Artificial Intelligence in fashion
• Emerging technologies
• Future consumer behaviour
• Innovation and long-term value creation

🕑: 06:30 PM - 09:00 AM
Fashion Networking Event

Info: Connect with brands, retailers, buyers, media representatives, academics and fashion industry professionals in a relaxed networking environment. TO ATTEND PLEASE REGISTER TO THE RELATED EVENT.