Sony Demo Day with Jason Etzel at Focus Lakewood

📍 Focus Camera – Lakewood
🗓 Tuesday, December 2nd
🕐 1:00 PM – 5:00 PM

Join us for an in-store event featuring Jason Etzel from Sony — just for the day. You’ll get hands-on with Sony’s latest gear, firmware updates, and shooting workflows. Jason will be your guide.

• Firmware & Feature Upgrades
  Latest firmware enhancements for Alpha models (e.g. improved autofocus, relay playback, breathing compensation)
• Image Authenticity / Digital Signatures (C2PA / metadata)
  How Sony’s new tools help preserve provenience and credibility for images
• Cloud / Wi-Fi Transfer Workflows
  Demonstrations of uploading directly to Google Drive, Lightroom, or backup workflows
• Lens & Body Performance
  Test stabilization, tracking, new metadata workflows, menu changes, etc.
• One-on-One Gear Help
  Bring your own Sony gear — Jason may help you update firmware, optimize settings, and integrate new features.

Know what’s Happening Next — before everyone else does.

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