Solving problems and changing behaviours using behavioural insights

Come join a conversation with Anne Wickham, principal at Boxing Clever in Syndey.

We'll explore how the hard (and award winning) work Anne and her team undertake is contributing to better outcomes for Australias's citizens. There's no doubt you'll pick up some ideas that can be used in our work in Aotearoa to deliver great results for New Zealanders.

Anne will share highlights from her Gold Quill-winning campaign to improve community understanding of serious financial crime on behalf of the Australian Taxation Office and the multi-agency Serious Financial Crime Taskforce (SFCT) which was grounded in best-practice behavioural science concepts and tapping into people’s interest in true crime. Anne can also speak to government campaigns spanning biosecurity, species conservation, health, sustainability and regional development and common challenges she encounters.

Anne cut her teeth in marketing and public affairs roles in the Australian Public Service in Canberra. She has developed more than 50 stakeholder engagement and communication campaigns for government agencies in Canberra, after leaving the public service to become a consultant.

Host or Publisher IABC Aotearoa New Zealand