Social Media Strategy for Business Growth | Candybox In-Person Workshop

In today’s digital landscape, social media is essential for businesses to build brand awareness, connect with customers, and drive growth. Yet many find it overwhelming and unclear where to begin or how to make it truly effective. This workshop breaks down the complexity, guiding you to focus on the right platforms, create content that truly engages, and measure results that matter. You’ll leave with a customized social media strategy and practical tools that save time and boost your confidence—helping you turn social media from a stressful obligation into a powerful growth engine for your business.

What You’ll Learn:

✔️ How to structure a social media plan that saves you time and effort.

✔️The purpose of each platform and how to optimize for it. 

✔️ The best ways to grab attention and get engagement—without spending hours online.

✔️How to analyze your performance like a pro to double down on content that resonates with your audience. 

✔️ How to optimize your profiles so potential customers instantly understand your brand.

✔️ The secret to making social media work for you, not the other way around.

✔️ Having a "North Star" for your content strategy—so you don’t waste hours researching what to post each week.

What You’ll Walk Away With:

• A customized social media strategy for your brand, built during the workshop.
• A content pillar framework, so you always know what to post.
• A profile optimization checklist to ensure your social pages are set up for success.
• A checklist to ensure your content is always as engaging as it can be.

MEET YOUR WORKSHOP FACILITATORS:

Michelle Ferguson, SENIOR MANAGER & TEAM LEAD, SOCIAL

Michelle Ferguson is the Team Lead of Social at Candybox Marketing, one of Canada’s leading digital agencies for social strategy and content. A creative strategist at heart, Michelle has developed and launched social media strategies for brands of all sizes, turning scattered ideas into clear plans that build community and drive results. She’s shared her expertise as a panellist and speaker at industry conferences, bringing a fresh, practical perspective to social strategy and community building. Passionate about UGC, Michelle bridges the creator and brand worlds seamlessly. You might even recognize her from Candybox’s own social media—where she practices what she teaches every day.

ANJALI OBEROI, SOCIAL MEDIA MANAGER

Anjali Oberoi specializes in redefining brands through strategic content and platform-specific insights. She has worked with a multitude of brands across industries, helping them grow their online presence through sharp content strategies, storytelling, and a deep understanding of what drives engagement. Her creative and analytical approach ensures that every campaign is not just visually strong, but aligned with business goals. Anjali has also delivered virtual strategy and coaching sessions to creators looking to grow their audience, empowering others to build confidence, clarity, and consistency in their social media presence. Known for her attention to detail and ability to translate data into direction, Anjali is passionate about helping brands thrive in a crowded digital landscape

Host or Publisher Candybox Marketing