Social Media Strategies for Emerging Artists: Conversion Campaigns

At Cryptid Records, we're dedicated to supporting the music community in Philly and beyond. In order to continue to offer free and low-cost community events, we need y'alls help. If you sign up for a ticket and then are not able to attend the event, please cancel your ticket with as much advance notice as possible (ideally 48 hours+ before the event) so we can open your spot to someone on the waiting list.

Why conversion campaigns are helpful: Getting a new social media follower or comment is awesome, but doesn't necessarily convert into more streams, ticket sales, or real-life fans. Conversation campaigns can help get people who are interacting with you/your content online to take a specific action.

During this workshop, we'll walk through how to set up and manage conversation campaigns that help push digital engagement through a funnel toward specific results, such as streaming your new single, buying tickets to your next show, or growing your email list. While running a conversion campaign does take a budget, we'll discuss how to use your money most effectively and how to set up campaigns for different budgets, from DIY shoestring to professional marketing levels.

After the workshop, stick around for a mixer to hang out / network with the Cryptid Records team and other folks in the Philly music community! This event is free to attend.

Please note: By attending this event you acknowledge that the event may be photographed, or otherwise publicized, and hereby grant Cryptid Records permission to utilize your image or likeness in connection with any live or recorded transmission or reproduction of such event and promotion of future events.

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