Social Media Mastery: TikTok Success Tips

Ready to tap into the growth and unique potential of TikTok? Join our half-day workshop and discover how to leverage this powerful platform to reach new audiences, build your brand, tap into effective brand storytelling and drive sales.

What You'll Learn:

• Understanding the TikTok Landscape: Get a comprehensive overview of the current TikTok environment, including its remarkable growth trajectory, key demographic insights relevant to your business, and strategic partnerships that expand its reach (like Google).
• Algorithm Insights & Best Practices: Demystify the TikTok algorithm and learn what it takes to get your content seen. Understand the optimal posting frequency, and explore the functionalities of TikTok Shop and Business Profiles to maximise your presence.
• Developing a Winning Content Strategy: Learn how to create engaging and authentic content that resonates with the TikTok audience. Discover effective content formats, trending sounds, and creative strategies to capture attention and build a community. We'll explore how to leverage powerful and user-friendly tools like CapCut for video editing and the TikTok Creative Centre for trend discovery, inspiration, and understanding what's currently popular.
• Exploring TikTok Ads: Get an introduction to the TikTok Ads platform and learn how to create targeted advertising campaigns to reach specific demographics and achieve your marketing objectives on this rapidly evolving channel.

This is an interactive session, so please bring your phone (essential for experiencing the platform) and your laptop if you prefer a desktop workflow for exploring resources and planning. Don't forget your chargers!

About our specialist

Erin is a highly experienced digital marketing expert at InSynch, specialising in social media, influencer marketing, search engine optimisation, and paid advertising.

Erin delivers consultancy to businesses large and small across the UK, helping them use digital marketing to effectively scale their businesses and drive growth.

Q: Is this event free?

A: Yes, it is free for people looking to start a business and SMEs based in the Shropshire Council area (excluding Telford & Wrekin)

Q: What if I register and can't attend.

A: If you are unable to attend, we kindly request 72 hours' notice. Please cancel your ticket via Eventbrite to allow others to take your place.

Q: What if I am based outside of Shropshire council area and want to attend?

A: This event is fully funded and free to businesses based in the Shropshire Council area only (excluding Telford and Wrekin)

Please note bookings from outside of this area cannot be accepted and will automatically be cancelled. Thank you for your understanding.

Q. Will I receive an email reminder for this appointment?

A: You will receive a reminder for this booking via Eventbrite.

The Boring Bit

Data Protection

Details that you provide us with on booking will only be used in connection with this event offered by Marches Growth Hub (the data controller) and its partners, which include the Department for Business and Trade (DBT) and event partners. If the business has any question in relation to how the information the business provides, and in particular any personal data, will be processed and disclosed, please email the Marches Growth Hub – Shropshire on [email protected]

Terms and Conditions of Booking

This event is fully funded and free to eligible businesses to attend. We appreciate that sometimes there are good reasons why businesses are unable to attend workshops, however if you are no longer able to turn up, please cancel your ticket through Eventbrite.

We require 48 hours cancellation notice prior to the event (in order for us to offer your space to another business)

Please note that if you do not attend without letting us know, we reserve the right to decline your bookings for future sessions.

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Host or Publisher Shropshire Growth Hub