Social Media Marketing Masterclass 2.0

Why This Masterclass?

Social media algorithms change fast, but the fundamentals of growing a loyal audience stay the same. This practical, jargon-free masterclass will help you build a stronger online presence, attract new customers, and turn your social media into a sales-generating machine!

Whether you’re a founder, freelancer or small business owner, you’ll walk away with a clear, actionable plan to level up your marketing and make your content work harder for you.

Key Learning Outcomes

You’ll learn how to:

✔ Identify the right platforms for your business

✔ Create content that actually connects with customers

✔ Use scheduling tools to save time and stay consistent

✔ Grow followers and engagement organically

✔ Track what’s working (and what isn’t) to keep improving

What We’ll Cover

1. Introduction to Social Media for Business

Why social media matters in 2025, how algorithms have evolved, and how to choose the right platforms for your goals.

2. Building a Social Media Strategy

Setting realistic goals, defining your target audience, and researching your competitors.

3. Creating Content That Converts

Content types, storytelling techniques, engaging your audience.

4. Scheduling & Time Management

How to plan, automate, and stay consistent without burning out.

5. Growing Followers & Engagement

Organic growth strategies, community building, and staying visible.

6. Measuring Success

The key metrics that matter, plus how to interpret and act on your analytics.

7. Avoiding Common Mistakes

Pitfalls, crisis management, and how to protect your brand online.

8. The Ultimate Toolbox

A round-up of free and low-cost tools to supercharge your marketing workflow.

Why You Should Attend

Struggling to stand out online? Unsure what to post or how to attract the right audience? This masterclass is built for startups and small businesses who want a straightforward, repeatable system for social media success. You’ll leave with:

•  A clear strategy tailored to your business
• Content ideas that actually get engagement
• Time-saving tools and workflows
• A framework for tracking real progress

No marketing degree required, just eagerness to learn and put your plan into action. Whether you’re starting from scratch or refining your current approach, this session will help you turn social media into a consistent source of leads, customers, and growth.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Barclays Eagle Lab - Cranfield