Social Media Marketing for Small Businesses- In Person & Online
Schedule
Tue, 17 Mar, 2026 at 05:30 pm
UTC-04:00Location
200 S Washington Ave, Saginaw, MI 48607-1243, United States | Saginaw, MI
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Whether you have been posting for years or are just starting out, social media can feel overwhelming. What works in social is always changing and in 2026 “the algorithm” is now a matchmaker.In this workshop, we will show you how to create content that helps your favorite platform match your content with your customers' interests. We will focus on quality over quantity, showing you why a few great posts are better for your business than posting every single day. We’ll also use some AI tools to help you create a marketing calendar so you don’t get stuck wondering what you should post and when.
What You’ll Learn:
The Matchmaker Algorithm: See how social media now "matches" your business with the right customers instead of just showing posts to your followers.
Quality over Quantity: Why focusing on a few helpful posts per week builds more trust and reaches more people than daily "spam".
AI Content Planning: Watch a live demo on how to use AI to plan your month, including local events and holidays.
Picking Your Home: Learn how to choose the best social media apps for your specific business so you don't waste time being everywhere.
Handouts with AI prompts will be provided.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact [email protected].
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
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Where is it happening?
200 S Washington Ave, Saginaw, MI 48607-1243, United StatesEvent Location & Nearby Stays:
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