Social Media Content Production

5:30 - 7:30, August 25th, 2026

Part of Create Appalachia's Arts@Work Professional Development Series for Creatives

REGISTRATION DETAILS: Admission is by donation. Please be as generous to our nonprofit as your pockets will allow so that we can continue to bring you these opportunities! Session will be held online, with limited in-person tickets also available. Registration closes 24 hours before the event. In-person attendees will have the opportunity to visit Yevette Lynn's studio after the session for a discounted headshot session. If you're inspired, book now!

Program Overview

Social Media Content Production for Small Businesses

This hands-on workshop teaches entrepreneurs, small business owners, and nonprofit leaders how to create weeks or even months of social media content in just a few hours. Participants will learn practical strategies for planning, creating, scheduling, and recycling content using tools such as Canva, ChatGPT, Meta Business Suite, and social media scheduling platforms.

Topics include content batching, evergreen content creation, content repurposing, posting frequency and timing, event promotion timelines, effective calls-to-action, and balancing promotional posts with valuable, audience-focused content. By the end of the class, participants will have a repeatable system for managing their social media more efficiently while maintaining a consistent online presence.

Who Should Attend?

• Small Business Owners
• Creators and Influencers

Key Themes

• Content Creation
• Social Media Posts

What Participants Will Learn

• Content Creation
• Scheduling Social Media Posts
• Meta Suite

Presented by Daving Brown, Marketing Consultant, Graphic Designer, Entrepreneur, and former U.S. Navy Intelligence Analyst

INSTRUCTOR BIOGRAPHY Davin Brown is a marketing consultant, graphic designer, entrepreneur, and former U.S. Navy Intelligence Analyst with more than 12 years of military service. His background in intelligence and operations provided extensive experience in research, data analysis, strategic planning, and communication—skills he now applies to marketing and business development. As the owner of Untethered Media and President of Create Appalachia, Davin helps businesses and nonprofit organizations build effective marketing systems through branding, content creation, social media strategy, and automation. He is passionate about teaching practical, accessible marketing techniques that entrepreneurs and small business owners can implement immediately to grow their organizations.

DONATIONS ARE REQUESTED BECAUSE we're a 501(c)3 non-profit organization, and we reinvest all money collected from fees and donations back into serving creatives in our region. The suggested donation for this class is $15-$25. We'd appreciate a donation of what you feel you can afford.

If you can't donate right now, we completely understand! You can contact Katie Hoffman at [email protected] and she'll send you the code for a for a scholarship ticket.

Create Appalachia strives to make our region a better place to live and work by supporting innovation and creative entrepreneurship. Our primary focus is startups and small businesses that marry creativity and technology. Our goal is to incubate new businesses, increase employment opportunities for creatives, and highlight the key role that creativity plays in the region’s economic vitality.