Social Media at Work 1 Day Workshop |Buffalo, NY

• Duration: 1-Day Practical Training (8 Hours)
• Timing: 9:00 AM – 5:00 PM (including breaks)
• Location: Location shared via email ( Complete Address )
• Format: Classroom Training (Virtual option available on request)
• Language: English
• Certificate: Course Completion Certificate
• PDUs Awarded: 8 Professional Development Units
• Contact: [email protected]

Social media is now inseparable from the modern workplace. While platforms such as LinkedIn, X (Twitter), Facebook, Instagram, and TikTok create powerful opportunities for networking, learning, and brand visibility, they also introduce significant professional, legal, and reputational risks when used carelessly.

This Social Media at Work – 1 Day Workshop is designed to help employees, managers, and leaders understand how to use social media responsibly, professionally, and in alignment with organisational expectations. The workshop focuses on real workplace scenarios, practical guidance, and current best practices to ensure participants can engage online without exposing themselves or their organisation to unnecessary risk.

Participants will explore how social media impacts professional credibility, organisational reputation, information security, and freedom of speech at work. Through case studies, discussions, videos, and guided activities, learners will gain the confidence to make informed decisions about what to post, share, comment on, or avoid altogether.

This training is particularly valuable for organisations seeking to strengthen social media governance, reduce reputational risk, and encourage positive, professional online behaviour among their workforce.

Employees at all levels
Managers and team leaders
HR professionals
Communications and marketing staff
Anyone using social media while employed
Organisations introducing or updating a social media policy

Understand professional responsibilities when using social media
Avoid common social media mistakes that damage careers and brands
Protect personal and organisational information online
Learn how social media policies support both employees and employers
Balance freedom of expression with workplace professionalism
Use social media positively to support career and organisational growth

By the end of this Social Media at Work training, participants will be able to:

Define social media and explain its role in the modern workplace
Identify professional, legal, and reputational risks of social media use
Understand the purpose and value of workplace social media policies
Recognise inappropriate or high-risk online behaviour
Apply practical guidelines for safe, respectful, and effective social media use
Make informed decisions about online communication at work

Timing: 9:00 AM – 5:00 PM

Welcome, Introductions & Session Objectives
Overview of the day and learning goals
Participant expectations and workshop ground rules
Why social media behaviour matters at work

Understanding Social Media Today
What social media really means in a professional context
How social media has evolved and why it matters at work
Different types of social media platforms and their purposes
How much time people actually spend on social media

Using Social Media at Work – Benefits and Risks
Positive uses of social media in a work environment
Personal branding and professional networking
The hidden risks of careless online activity
Impact on individual careers and organisational reputation

Social Media in the Workplace – Reality Check
Why employees use social media during work hours
Common workplace social media behaviours
Discussion on acceptable vs unacceptable use
Employer expectations and employee accountability

Why Businesses Use Social Media
Brand awareness and corporate reputation
Recruitment, marketing, and customer engagement
Case example: When social media goes wrong at work
Lessons learned from poor professional social media use

Social Media Mistakes and Real-World Consequences
High-profile workplace social media failures
Why people lose jobs due to online behaviour
Understanding digital footprints and permanence
Group discussion on reputational damage

Who Owns the Connections?
Personal vs organisational social media accounts
Ownership of contacts, followers, and content
Ground rules for building an online presence at work
Case study discussion on account ownership disputes

Information Security and Social Media
Protecting personal and company information online
Social engineering and social media risks
Safe password practices and account security
Preventing data breaches through responsible behaviour

Social Media Policies and Freedom of Speech
Why organisations need a social media policy
What a good social media policy includes
Freedom of speech vs professional responsibility
Finding the right balance between expression and conduct

Best Practices, Do’s and Don’ts & Key Takeaways
What not to post on social media when employed
Positive and professional online behaviour guidelines
Practical tips for safe and effective social media use
Final reflections and action planning

🎓 Certification

All participants will receive a Certificate of Completion from LearneRRing, recognizing their achievement.

Exclusive OffersGroup Discounts:10% off for groups of 5-10 participants15% off for groups of 11-20 participants
Corporate & Team Training Available

Want this course delivered at your workplace or for your team? We offer customized onsite and virtual sessions for companies.📩 Email us at [email protected] for details.

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