Social Media & Content That Converts

Want to turn your social media into a consistent source of leads, enquiries and customers?

This practical workshop is designed for small business owners who want to stop guessing and start using social media with purpose. You’ll learn how to create content that attracts the right audience, builds trust and converts into real business outcomes.

Whether you're just getting started or already posting but not seeing results, this session will give you a clear, simple framework you can implement immediately.

Delivered in a practical, no-fluff format, you’ll walk away with content ideas, a posting structure and tools to make social media easier and more effective.

• How to use social media to generate enquiries and sales
• The types of content that actually convert
• How often to post and what to post
• Creating a simple content plan for your business
• How to position your business as the trusted choice
• Turning followers into customers
• Tips to save time creating content
• Real examples of what works for small businesses

This workshop is ideal for:

• Small business owners
• Startups and new businesses
• Service-based businesses
• Retail businesses
• Trades & local service providers
• Anyone responsible for marketing their business

No prior marketing experience required.

• A simple social media content framework
• 30 content ideas for your business
• A weekly posting structure
• Tips to improve engagement and reach
• Clear actions to implement immediately

Date: Wednesday, September 23, 2026

Time: 4pm – 6:30pm

Venue: Meeting Room BM01, PHIVE, 5 Parramatta Sq, Parramatta NSW 2150

This workshop is proudly sponsored by Parramatta City Council to support local small businesses with practical skills to grow and promote their business effectively.

• Notebook or laptop
• Your business social media pages (optional)
• Questions about your business