Smart Marketing - Get Your Business Seen, Known, Chosen | Hastings

Hosted by: Alex Ryan,

👥 Ideal for: Sole traders, micro and small businesses looking to grow

📍 Format: In-person Workshop | Practical | Interactive | Peer Learning

Many small businesses don’t struggle because they lack great products or services - they struggle because the right people don’t know about them. Getting your business seen, understood and chosen is essential for sustainable growth.

This practical workshop is designed to help you take a step back and build a simple, effective marketing approach that works for your business.

Led by marketing strategist Alex Ryan, this session focuses on helping you improve visibility, clarify your messaging and choose the marketing activity that will have the biggest impact - without wasting time or budget.

Rather than trying to do everything, you’ll learn how to focus on what works, understand your customer journey, and create a marketing approach you can maintain consistently.

What We’ll Cover:

🧭 Understanding the roles of marketing, lead generation and sales

💡 Choosing the right marketing channels for your business and audience

🛍️ Mapping the customer journey - from awareness to repeat business

📢 Improving your messaging so customers quickly understand what you do

🚫 Common marketing mistakes small businesses make - and how to avoid them

💬 Open Q&A to discuss your real marketing challenges

• A clearer marketing strategy for your business
• Ideas to improve your visibility and attract more customers
• Practical marketing activities you can implement straight away
• A better understanding of how customers find and choose businesses
• More confidence in how to market your business consistently

This workshop is part of the Stay Smart, Grow Strong business support programme, supporting sole traders, micro and small businesses across East Sussex to grow sustainably.

👉 Secure your free place today.

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Host or Publisher Start Smart, Grow Strong