Small Business Seminar - Skip The Slop - Marketing For Humans

CT State Northwestern Entrepreneurial Center presents the Small Business Seminar: Skip The Slop - Marketing For Humans

With your inbox flooded with AI-generated garbage, your feed full of robotic ads, and marketing feeling more exhausting than effective… you're still trying to run your business, serve real customers, and stand out in a sea of AI slop. You didn't start your company to sound like a robot. But between your daily operation and the seemingly endless content demands, it's easy to fall into "good enough" AI marketing that doesn't convert. This seminar is your reset!

In Skip the Slop - Marketing for Humans, marketing guru Sarah Blecher will walk through a complete campaign live, step-by-step, using a real local founder's business as the example. You'll discover exactly how to blend smart AI tools with authentic human strategy and engagement, so your marketing finally feels like you and actually works.

This seminar will be taught by Sarah Blecher, former digital strategy leader for a top NYC agency, working with iconic brands like Lancôme, L'Oréal, Pfizer, Quest, and Make-A-Wish. As a consultant for the Community Economic Development Fund (CEDF) and a SCORE mentor, she guides small businesses and entrepreneurs to unlock their potential through strategic digital marketing.

If you have any questions about the event, please email Entrepreneurial Center Director John Fiorello at [email protected]

If you're a startup or small business looking for support or would like to pitch and get great mentor help at a Northwest Startup Community Night, schedule a meeting with John at www.calendly.com/nwcc.

This free event is sponsored by Torrington Savings Bank, and supported by Market Street Creatives, SCORE, and The Northwest CT Chamber of Commerce. A light dinner will be provided.

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Host or Publisher Entrepreneurial Center of Northwest CT