Skill School: The Formula for the Perfect Website

What actually makes a website work? In this hands-on Skill School, Jake Kramer will walk you through a practical framework for building websites that not only look great but convert. You’ll learn how to clarify your messaging, design with purpose, and guide your visitors toward action.

We’ll break down real examples and give you tools to:

• Write compelling headlines and calls to action
• Structure your layout for clarity and flow
• Choose images that tell your brand story
• Avoid common design and messaging mistakes
• Dive in and audit REAL websites in REAL time!

You’ll leave with templates, examples, and a repeatable process you can apply to any website project — whether you’re building one from scratch or leveling up an existing one.

Perfect for marketers, designers, and DIYers who want to sharpen their website game.

Speaker Bio:

Jake Kramer - Co-Owner & Director, ARTILLERY

Jake is a strategist, designer, and problem-solver who thrives at the intersection of marketing and web design/development. As Co-Owner and Director at ARTILLERY, he helps businesses build websites that actually work by combining compelling storytelling with conversion-driven strategy. With a degree in marketing (UNL) and a minor in music (violin), Jake brings both analytical thinking and creative flair to the table. He’s passionate about making the web more effective, more beautiful, and more human—one site at a time.

Sponsored By:

University of Nebraska College of Journalism and Mass Communications

Parking Information:

Metered street parking is available and garage parking is available at University Square Garage.

Host or Publisher AMA - Lincoln