Simple Steps for Starting Your Business - Marketing Plan

Designed by successful entrepreneurs who've been in your busy shoes, this mentor-supported program gives you the structure and support you need to set your sights on the future. Choose as many sessions as you need, though we suggest you attend all 4 sessions to get the most out of this program.

This workshop presented by SCORE Silicon Valley, provides clients with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, clients will know how to: outline their marketing strategy, test their marketing message, choose the right sales channel, and exercise their marketing strategy.

This workshop shows you how to create an effective marketing plan, research target markets, position your business, design customer-focused products, set prices, and build a brand. Along the way, you'll also learn how AI tools can make research, marketing, and planning easier.

Space is limited. Register for this event: https://www.score.org/siliconvalley/event/simple-steps-starting-your-business-marketing-plan-011326

RSVP for these future workshops in the series:

Jan 20, 2026 Financial Projections: https://www.score.org/siliconvalley/event/simple-steps-starting-your-business-financial-projections-012026

Jan 27, 2026 Funding Sources: https://www.score.org/siliconvalley/event/simple-steps-starting-your-business-funding-sources-012726

This program is provided for informational purposes only. The City of Santa Clara and the Santa Clara City Library do not endorse, recommend, or make any representations regarding the services or organizations mentioned in this program.

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