Show up in AI Search

Search is changing. People are now using AI tools to plan purchases and make decisions, sometimes without ever leaving the chat window. If your business isn’t coming up in an AI-powered search, you’re missing potential customers.
This hands-on in person workshop helps business owners understand what AI-powered search is, why it matters, and what practical steps they can take to improve their discoverability. We cover both traditional SEO fundamentals (Google Business Profile, on-page content strategy, keywords) that still matter, and the emerging world of Generative Engine Optimization (GEO).
Participants learn AI-powered keyword research techniques, prompt-driven content creation, and how to optimize for AI features like featured snippets, AI Overviews, and voice search.
You will start your own AI-powered search visibility checklist during the session and take it home to finish.
What you will walk away with
• A clear picture of how AI-powered search works and how it differs from traditional Google search
• Practical steps to make your website more visible to AI tools and search engines
• AI-powered keyword research and content techniques you can use right away
• A visibility checklist for your own business
• A realistic sense of what is worth your time and what is hype
What to bring
• A laptop