Sheffield DM #38: Digital Marketing Meetup

We're back after a short break with our first event of 2026, shaping up to be a very sunny July meetup tackling ecommerce growth across SEO, Meta, and Email Marketing. Whether you’ve been a member for years or you’re coming along for the first time, this is the perfect chance to relax, chat, and be part of Sheffield’s vibrant marketing community.

Sheffield DM is free to attend, casual and most importantly, fun! Whether you're a seasoned pro or just starting out, this is the place to be. Our events are relaxed and friendly, in a cosy environment in the heart of the city, hosted at Sheffield Plate: ft. street art aesthetic, exciting international cuisine and the friendliest networking atmosphere around.

Come along to catch up with familiar faces, meet new people from across the marketing and digital community, and enjoy the most laid-back networking/social event for marketers.

From marketing directors through to media students, Sheffield DM is a diverse and welcoming place for everyone who loves marketing. Socialise with industry experts and other members of the Sheffield marketing community, gain valuable insights, and stay ahead of the curve in the world of digital marketing.

Emily Nesbit, Senior Paid Media Specialist @ Evoluted

Meta Ads Made Us Lazy

Automation has made running Meta ads easier than ever, but easier doesn’t always mean better. In this talk, we’ll explore how an over reliance on conversion campaigns and Advantage+ automation is causing marketers to neglect their strategy, making it harder to generate demand while quietly driving up ad costs. This talk breaks down how to rethink Meta funnels for modern paid social, from awareness through to conversion, and what brands should be doing differently to drive stronger long term performance.

Emily is a paid social specialist with a decade of experience in digital marketing, with nearly 9 years dedicated to Meta advertising. She specialises in building full-funnel paid media strategies for ecommerce brands that drive sustainable growth. Outside of work, Emily is an avid reader, proud mum to two rockstars, owner of the world’s best dog, and a self-confessed chatterbox.

Sarah Main, Senior Content Strategist @ Evoluted

Search Has Changed - But What Exactly Does AI Want From Us?

We're all navigating a fast-moving world of AI and new technology and it's hard to cut through the noise and focus on what truly matters. We all know that search has changed, and in this talk we'll break down what actually makes a difference to your AI search performance, key considerations for your search strategy and more.

Joining Evoluted just over a year ago, Sarah has 15 years of experience in SEO and content strategy, working in house and agency-side to grow high-performance ecommerce brands.

Sophie Penny, Senior Account Manager @ eComOne

The Email Mistakes That Are Costing You Every Single Day

Email is consistently the highest ROI channel in ecommerce, yet most brands are only scratching the surface of what their programme could generate. In this talk, Sophie draws on her experience managing six-figure email programmes across growing ecommerce brands to walk through the specific moments in the customer lifecycle where revenue is being left behind. From neglected post-purchase sequences to stale automations and blunt segmentation, this is a practical and honest look at why most email programmes underperform, and what it actually takes to fix them.

Sophie Penny is a Senior Account Manager at eComOne, helping £3m+ eCommerce brands unlock faster growth through high-performing, data-led email marketing. With over five years’ experience in eCommerce and digital marketing, she specialises in email, CRM strategy, and customer journey optimisation, turning subscriber engagement into predictable, profitable revenue growth.

Sheffield Plate, Orchard Square, S1 2FB

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