SFSU Wine Tasting Event

Join us at KARIBU by Wachira for a unique wine tasting and research experience hosted in partnership with San Francisco State University.

Take a moment to read the story of our winery. Pay what you think a half glass of natural red or white wine is worth, then enjoy.

This special event is part of a research study on how people determine what a wine tasting is worth.

Location: KARIBU by Wachira – 1419 Park Street, Alameda, CA 94501Date: Sunday, October 5, 2025Time: 3:00 – 5:00 PM PDTCost: Free to register | Pay what you want for wine (minimum $5)Capacity: 120 participants max Phone: (510) 479-4920

• Read a short story about our winery
• Pay what you think it’s worth (minimum $5 | one half glass per guest)
• Enjoy a half glass of natural red or white wine

This event is part of a research study exploring how people determine what a wine tasting is worth.

You are invited to participate in a research study that explores how people determine what a wine tasting is worth.

If you choose to participate:

• You will read a short story (1 paragraph) about a winery
• You will pay what you want for a half glass of natural red or white wine (minimum $5 | one glass per participant)
• You will then enjoy your tasting

Participation will take approximately 5 minutes.

No identifying information will be collected. Responses and payments are anonymous. Data will be used for research purposes only and stored securely.

Risks are minimal and similar to those encountered in a typical wine tasting setting (e.g., consumption of alcohol in small quantities).

There is no direct benefit to you, but your participation will help researchers better understand consumer behavior.

You must be 21 years or older to participate.

This study is being conducted by Kyungin Ryu, Assistant Professor of Marketing at San Francisco State University.If you have any questions about this study, please contact Prof. Kyungin Ryu at .

Questions about your rights as a study participant, or comments or complaints about the study, may also be addressed to the Human and Animal Protections at (415) 338-1093 or

Host or Publisher Wachira Wines and Karibu by Wachira