SEO → GEO: Optimising for AI and Local Search

Understand Search, Get Found, and Save on Costs

SEO doesn’t have to be expensive or complicated. With the right knowledge, many essential SEO tasks can be done in-house — and this hands-on workshop shows you how.

You’ll learn how search really works, how to improve your website’s visibility step by step, and how to adapt to changes in search driven by AI and Generative Engine Optimisation (GEO).

✔️ How to apply SEO to your website content
✔️ The key activities to get started with DIY SEO
✔️ What’s changing in search, including AI and GEO
✔️ How search (and local search) works and what it takes to rank
✔️ How to create a simple keyword strategy
✔️ How to optimise your Google Business Profile and manage reviews
✔️ A step-by-step approach to on-page optimisation, local backlinks, and measuring success

📋 A practical SEO audit checklist
📄 An actionable worksheet
📌 A handy cheat sheet

📍 Hybrid event — attend in person or online via Zoom. Please indicate your preference when registering. If in-person registrations are low, the workshop will be delivered online only.

Kirri Romero from

Know what’s Happening Next — before everyone else does.

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Host or Publisher Brimbank City Council