SEO Workshop Nottingham: The Get Found Formula for Google and AI Search
About this Event
NOT JUST ANOTHER SEO PRESENTATION
This isn’t a seminar where you spend three hours watching slides and leave with a list of things to do later.
We’ll start with a short, practical introduction to SEO, how it works and where AI search fits in. Most of the session will then be spent applying what you’ve learned to your own WordPress website.
With only six places available, there will be time for hands-on guidance as you work.
WHAT TO EXPECT FROM THE WORKSHOP
After the introduction, you’ll choose one important service page and work through it in guided stages.
We’ll look at what the page should focus on, how clearly it communicates its purpose to Google and potential customers, and where its structure, messaging and evidence could be strengthened..
By the end of the workshop, you’ll leave with:
• One web page that is clearer and better optimised
• A better understanding of how Google and AI-powered search tools interpret website content
• A practical takeaway guide and checklist containing the formula you can use to improve your other pages
WHO IS THIS WORKSHOP FOR?
This workshop is for owners of small, service-based businesses who have a WordPress website and want to improve its visibility and generate more relevant enquiries.
You don’t need any previous SEO knowledge, but you will need permission and login access to edit your website during the session.
Agenda
🕑: 09:30 AM - 09:45 AM
Arrival and Introduction
🕑: 09:45 AM - 10:30 AM
How Google understands your website, and where AI fits in
Info: A straightforward introduction to how Google discovers, understands and assesses web pages.
We’ll look at how page titles, headings, website copy, location information, experience and trust signals help communicate what a business offers. Alison will also explain how these same SEO foundations support visibility as AI changes the way people search.
🕑: 10:30 AM - 11:15 AM
Hands-on workshop: building your SEO foundations
Info: Begin working on your chosen page, focusing on what it needs to communicate and the key elements that help search engines and potential customers understand it.
🕑: 11:15 AM - 11:30 AM
Short break
🕑: 11:30 AM - 12:30 PM
Hands-on workshop: strengthening trust and encouraging action
Info: Continue improving your page with business-specific content, evidence and a clear next step for potential customers.
Where is it happening?
Event Location & Nearby Stays:
GBP 65.00
