SEO 101 - Technical Setup & Google Tracking Tools (SEO Series Part 3)

You don't need to be a coder to handle the technical side of SEO! This session simplifies the process of making sure search engines can actually find, crawl, and understand your website. We will cover the essential technical basics and, most importantly, walk through the guided setup of the two free tools provided by Google that allow you to track performance and see exactly what search engines see.

Objective: Understand the necessary technical basics and correctly set up Google's free tools to measure your site's performance and growth.

- January 21st, 5:30PM

- January 28st, 5:30PM

- February 4th, 5:30PM

- February 11th, 5:30PM

Key Topics:

• Simplified Technical SEO basics (sitemaps, site speed, mobile-friendliness).
• Setting up (GA4) to track user traffic.
• Setting up to monitor search status.

Activities (30 Minutes Practice):

• Guided setup and familiarization with the interfaces of Google Search Console and Google Analytics.
• Reviewing simple technical elements like robots.txt and XML sitemaps.

Roman Komarov is the founder of LittleBig Digital, a Denver-based marketing agency ().

With an academic background in graphic design and liberal arts, Roman later developed his expertise in web development and SEO. This blend of skills allows him to approach online presence strategically, focusing exclusively on the fundamental, core elements required for sustainable search engine growth.

Roman is a highly systematic thinker. He applies a logical, organized methodology to SEO, prioritizing structure and clarity. (Think of him as the person who actually names and organizes all their digital files.)

He is driven by helping small businesses apply SEO basics to achieve clear, measurable improvements in their digital footprint.

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