Seminar #3: Marketing and Promotion

Creating a Marketing Plan

· Branding & Messaging: Define unique selling points, craft a compelling pitch, and create a strong visual identity.

· Website & Digital Presence: Build a user-friendly website with key show details, media, ticketing links, and SEO optimization.

· Social Media Strategy: Utilize platforms like Instagram, TikTok, and Facebook with engaging content, countdowns, and influencer collaborations.

· Advertising & Paid Promotions: Leverage social media ads, Google search marketing, and partnerships with local businesses.

· Community Engagement & Word-of-Mouth: Use email marketing, street teams, audience participation incentives, and local outreach.

· Tracking & Analytics: Monitor website traffic, ad performance, and ticket sales to optimize marketing strategies.

Press and Public Relations

• Engaging journalists, bloggers, and theater critics for potential press coverage.
• Hosting press previews or inviting reviewers to opening night.

Ticket Sales and Audience Engagement

• Partnering with ticketing platforms to streamline sales.
• Keeping the audience engaged with behind-the-scenes content, updates, and special announcements.

Host or Publisher Off-Broadway Alliance