Selecting Proper Comps when pricing a home.
About this Event
Selecting Proper Comps When Pricing a Home
September 8, 2026 | 12:30 PM–2:00 PM
Keller Williams Atlanta Classic
1070 White St SW, Suite A, Atlanta, GA 30310
Pricing a home correctly starts with selecting the right comparable properties.
In this active-learning class, we’ll walk through the process of identifying and evaluating comps that help support a realistic, competitive listing price. You’ll learn how to look beyond simply choosing nearby sales and make better decisions based on the characteristics that truly affect value.
Bring your laptop. This is an interactive class, and you’ll have an opportunity to work through comp-selection exercises during the session.
Parking: Scan the QR code posted on the parking signs upon arrival to receive up to two hours of complimentary parking. Parking directly in front of the office is limited.
Agenda
Determining which properties are truly comparable
Understanding Closed Sales vs. Active and Pending Market Indicators
Avoiding common comp-selection mistakes
Using comps to strengthen the pricing conversation with sellers
Hands-on comp-selection exercise
Where is it happening?
Event Location & Nearby Stays:
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