SE Coalition Breakfast

We’re two veteran marketers with 20+ years of experience who’ve built agencies, launched platforms, and led campaigns for national brands. Now, we’re focused on one thing: helping families and providers navigate senior living with more clarity, confidence, and ease.

Artificial intelligence and large language models (LLMs) like ChatGPT and Google’s Gemini are transforming the way people search for information and connect with services online. Instead of typing a few keywords into Google and getting a list of links, users are now asking full questions and receiving AI-generated summaries or recommendations at the top of the page, often pushing traditional search results much farther down. This shift is especially significant for families and seniors seeking services such as assisted living, where trust and authenticity play a central role in decision-making. As a result, a strong and accurate Google Business Profile, genuine reviews, and human-centered storytelling have become more important than traditional SEO tactics. Rather than focusing only on keywords or backlinks, organizations now need to ensure their online presence communicates credibility, warmth, and real experiences—elements that AI systems and human users alike value highly. By sharing authentic stories, keeping business profiles updated, and creating content that answers real questions families are asking, senior living providers can stay visible and relevant in an AI-driven search world.

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