Schell's Oktoberfest 2026

OKTOBERFEST

Join us at Schell’s for our Oktoberfest! A day of fun, food, and festivities. Whether you're coming with family or friends, this event is always a blast. Here’s a taste of what’s in store:

Entry: Presale tickets doors open 10:30am. Day of sales doors 11am.

Entertaining Games: Compete in classic favorites like bean bag toss, test your strength with the hammer and nail challenge, try out our new weiner swing game, or show off your endurance in the stein holding contest.

Music: Enjoy some tunes that will keep the atmosphere lively throughout the day.

Delicious Food: Delight in soft pretzels, brats, sauerkraut, apple turnovers, and a variety of tasty eats from food trucks to fuel your Oktoberfest experience.

Family-Friendly Atmosphere: Bring the whole crew! Kids are welcome, and best of all, children under 12 get in free, making it an event everyone can enjoy.

And (of course) Beer: Taste our finest brews, including our award winning, limited-edition "Oktoberfest" Lager that is perfect for the Oktoberfest celebrations. It is a Märzen that is true to German tradition, only brewed once a year to celebrate the fall harvest. The perfect balance of Pale, Munich, and Vienna malts create its toasty backbone.

Make sure to secure your tickets here and come ready to eat, drink, and celebrate! Prost!

DATE

Saturday, October 10th, 2026

LOCATION

Schell’s Brewery

1860 Schell Road

New Ulm, MN 56073

ADMISSION

$10 general admission. Kids 12 and under are free.

SCHEDULE

10:30am Gates open for presale

10:45am Beer wagon arrives

11:00am Tapping of the fest keg & day of gates open

11:02am Schell’s Hobo Band performs

11:02am DJ Strudel Boy in the Party Pen

1:30pm Alpensterne performs

4:30pm Last call for alcohol!

5:00pm Close

OKTOBERFEST MAP

New to our grounds or just want to make sure you don’t miss a single Oktoberfest highlight? Use the map below to plan your perfect fest day.